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The OnePride CD's Innovative "No-Risk" Betting Model

CFCU's OnePride Certificate of Deposit combines fan loyalty with smart investing by offering guaranteed returns and performance bonuses based on the Detroit Lions' touchdowns, providing a risk-free financial product for passionate fans.

Author

Blake Woods, MBA, CUDE

Date

Sept 3, 2023

A New Era for Lions Fans

In Michigan, the passion for the Detroit Lions is unmatched. Yet, as Michigan emerges as a leader in the online gambling market, it's clear that fans are not just interested in watching their team but also in engaging financially with the games. Recognizing this trend, Community Financial has introduced a groundbreaking financial product: theOnePride Certificate of Deposit (CD). This innovative offering allows fans to "bet" on their team with absolutely no risk.

Background: Michigan's Gambling Landscape

According to a recent study by the American Gaming Association, Michigan is at the forefront of the online gambling industry, with residents betting $1.92 billion in 2023 alone. While the thrill of gambling draws many, the risks are equally high. This is where the OnePride CD offers a unique alternative. Instead of risking losses, every fan who invests in the OnePride CD is guaranteed to make money, regardless of the Lions' performance.

The OnePride CD: A Safe Bet

Community Financial saw casinos and online gambling sites among the top merchants on debit card transactions back in 2022. This insight led to the creation of the OnePride CD, which turns the concept of sports betting on its head. Here’s how it works:

  • Guaranteed Returns:The CD starts with a base rate of 2.00% APY.
  • Performance Bonuses:For each game where the Lions score the first touchdown, the APY increases by 0.25%.
  • Potential High Yield:The rate can soar as high as 7.00% APY, increasing with each Lions' first touchdown scored.
  • No Losses:Even if the Lions don’t score a single first touchdown all season (not very likely considering their high-powered offense), members still earn from their CD.

This product is revolutionary because it merges fan passion with financial prudence, providing a no-lose scenario. Fans can now back the Lions not just with their cheers but with a smart financial product that rewards their loyalty.

Why It Matters

For too long, sports betting has been a gamble that could just as easily lead to significant losses as to gains, with the odds titled against the consumer. The OnePride CD changes the narrative, offering a form of engagement that’s entirely beneficial to the fans. It's a testament to how financial products can adapt to cultural trends and consumer behaviors, providing value that is both financial and emotional.

A Call to Action

As we approach the NFL' season kickoff this week, Lions fans have a timely opportunity to enroll in the OnePride CD. It’s more than an investment—it’s a new way to experience the game, knowing that no matter the outcome on the field, your financial support for the Lions is always a win.

For those interested in learning more about this innovative financial product, or to enroll before the season begins and ensure the best rates possible, visit Community Financial OnePride CD. You can become a member and open this innovative product in minutes.

This model is not just a win for fans but a blueprint for how financial institutions can engage meaningfully with community passions. The OnePride CD is just the beginning of what could be a new standard in financial products tailored to specific community interests and regional passions.

Share and Engage

I encourage you to share this with the Lions fans in your life. Let’s rally behind our team and make this season as rewarding off the field as it is on. Your support and feedback can help drive more innovations that connect financial growth with fan enthusiasm.